Xavier Landum, known to the world as BigXthaPlug, is an American rapper, songwriter, and record producer best known for turning his gritty Dallas upbringing into chart-topping hits like “Texas” and “Mmhmm.”
He built his name in the Texas rap scene before crossing over into country trap with artists like Shaboozey and Bailey Zimmerman. This article covers his real name, age, height, weight, net worth, and full life story in one place.
WHO IS BIGXTHAPLUG?
BigXthaPlug is a Dallas-born rapper who built his career on raw storytelling and a deep, commanding voice that fans instantly recognize. He goes by the nickname “The Biggest Stepper,” a title that fits both his physical presence and his larger-than-life stage energy. His sound blends Southern hip hop and Southern trap with the kind of street-level honesty that made Texas rap legends before him, like UGK and Bun B, so beloved.
What sets him apart from a lot of newer rappers is range. He can drop a hard-hitting trap anthem one week and a heartfelt country-rap collaboration the next. That flexibility, paired with his unmistakable Texas drawl, has turned him into one of the most talked-about names in the rap industry today.
His nickname origin ties back to his early mixtape days, when he built a grassroots following through raw, unfiltered street tracks. His first project, “Back from the Dead,” gave listeners their first real taste of his style, and it planted the seed for everything that followed. Fans who caught his early shows often talk about his commanding stage presence, something that has only grown as his tours have gotten bigger.
BIGXTHAPLUG BIOGRAPHY TABLE
| Attribute | Information |
| Real Name | Xavier Landum |
| Stage Name | BigXthaPlug / Big X |
| Nickname | “The Biggest Stepper” |
| Profession | Rapper, Songwriter, Record Producer |
| Known For | Southern rap, deep voice, Texas representation, country-rap crossover |
| Date of Birth | May 12, 1998 |
| Age (2026) | 28 years old |
| Birthplace | Dallas, Texas, USA |
| Childhood Location | Moved to Commerce, Texas at age 9 |
| Current Residence | Dallas, Texas, USA |
| Nationality | American |
| Ethnicity | African-American |
| Education | High School Graduate, Dallas, Texas |
| Pre-Music Career | College Football Player (Freshman year) |
| Musical Genre | Southern Hip-Hop, Southern Trap, Country-Rap Crossover |
| Record Label | UnitedMasters / Sony Music Publishing |
| Own Label | 600 Entertainment (Founded 2023) |
| Career Start | 2019 (mixtapes & early singles) |
| Breakthrough Year | 2022-2023 (“Texas” single) |
| Height | Not officially disclosed |
| Weight | Working toward 350 lbs from ~470 lbs (ongoing fitness journey) |
| Body Type | Athletic build (former football player) |
| Hair Color | Black |
| Eye Color | Dark Brown |
| Distinctive Features | Deep commanding voice, large physical presence, stage energy |
| Net Worth (2026) | $1 million – $3 million USD (estimated) |
| Studio Albums | Amar (2023), Take Care (2024), I Hope You’re Happy (2025-2026) |
| Marital Status | Not publicly disclosed |
| Children | Information not publicly available |
| Management Style | Independent / Self-managed |
BIGXTHAPLUG REAL NAME
BigXthaPlug’s real name is Xavier Landum. Some fans searching online misspell it as Xavier Landrum, but Landum is the correct spelling used across his official releases and public records. He was born and raised using that name before adopting BigXthaPlug as his stage identity once he started releasing music.
The stage name itself reflects both his physical size and the confident, plugged-in persona he brings to his music. Fans and press often shorten it to “Big X” or simply “BigX,” and both versions show up constantly across his social media and concert promotions.
BIGXTHAPLUG NET WORTH
Various entertainment wealth trackers place BigXthaPlug’s estimated net worth somewhere between one million and three million dollars as of 2026, though no figure has been officially confirmed by the artist himself. That range reflects a young, independent-leaning artist who is still early in a career that has already produced a platinum-certified catalog and a growing touring business.
It helps to understand how that estimate gets built. Analysts who track rapper earnings usually combine several income streams, including streaming royalties, touring revenue, merchandise sales, and any label ownership stakes, then adjust for career length and catalog size. BigXthaPlug’s case is a bit different from a typical major label artist because he built his following independently through UnitedMasters, a distribution model that often lets artists keep a larger share of their earnings compared to a traditional record deal.
Net Worth Timeline
| Year | Career Stage | Estimated Wealth Range |
| 2019 to 2021 | Independent mixtapes, no major deal | Minimal, under six figures |
| 2022 to 2023 | “Texas” breaks out, debut album Amar drops | Six figures, growing fast |
| 2024 | Take Care album, Change Me single, festival touring picks up | Reportedly approaching seven figures |
| 2025 to 2026 | I Hope You’re Happy album, country-rap crossover, Jimmy Kimmel Live appearance | Estimated one million to three million |
These figures should be read as reported estimates rather than confirmed financial statements. Celebrity wealth trackers pull from public data points like touring schedules, streaming numbers, and industry averages, so actual figures could be higher or lower depending on deal structures that aren’t public.
BIGXTHAPLUG SOURCE OF INCOME
BigXthaPlug earns his living through several channels, and understanding them gives a clearer picture of how a modern independent rapper actually makes money.
- Music streaming revenue. Songs like “Texas,” “Mmhmm,” and the two-times platinum-certified “Levels” generate ongoing royalties every time they’re streamed on Spotify, Apple Music, and other platforms.
- Concert tours and live performances. BigXthaPlug has played major festivals including Bonnaroo, Osheaga, and ILLFest, and live shows remain one of the biggest earners for touring hip-hop rappers today.
- YouTube ad revenue. His music videos, including “Whip It” and “Home,” rack up millions of views, generating steady ad income alongside the streaming totals.
- Merchandise sales. His “Take Care” branded merch line sells through his tours and online store, adding a direct-to-fan revenue stream.
- Brand collaborations and feature appearances. Guest verses and joint singles with artists like Bailey Zimmerman, Shaboozey, and Jessie Murph both pay directly and expand his reach into new fan bases.
- 600 Entertainment. His own label, launched in 2023, signed artists Ro$ama and Yung Hood, giving him a business stake beyond his personal catalog.
- Songwriting royalties. As a credited writer on nearly every track he releases, he earns publishing income independent of performance royalties.
Put together, these income sources paint a picture of a well-rounded, independent-leaning career rather than one built on a single hit song. Plenty of rappers see their earnings spike and then fade after one viral moment. BigXthaPlug’s income looks more sustainable because it’s spread across touring, ownership through his label, songwriting credits, and a catalog that keeps generating streams years after release. That structure matters a lot when it comes to long-term financial stability in an industry known for short careers and inconsistent paychecks.
BIGXTHAPLUG AGE, HEIGHT & WEIGHT
Age
BigXthaPlug was born on May 12, 1998, which makes him 28 years old as of 2026. That puts him solidly in the same generation as many of his frequent collaborators, including Shaboozey, who is 30, and Bailey Zimmerman, who broke out around the same era of country-crossover music. His age lines up closely with the pace of his career, since he’s released three full-length studio albums, Amar, Take Care, and I Hope You’re Happy, all within about three years of each other.
Height
BigXthaPlug’s exact height is not publicly disclosed. No official source, interview, or verified profile has confirmed a specific number, so any figure floating around online should be treated as a guess rather than fact. What is well-documented is his physically imposing frame, something tied directly to his background as a former football player.
Weight
BigXthaPlug has been refreshingly open about his weight and his health journey. In a Rolling Stone interview, he shared that he started a serious fitness routine, working out four times a week with the goal of dropping from around 470 pounds down to 350 pounds. He credited his football background for giving him the muscle memory to get back into a training routine.
His friendship with fellow artist Jelly Roll has played a real role in that journey. As BigX put it:
“He’s like my unc. So any time I’m around him, it’s more of like a, bub, this is what I feel like you should do. I smoke healthier. I eat healthier. I walk every day. He’s trying to put me on game.”
He’s also made it clear the weight loss isn’t about chasing a certain look. In his own words, he said he doesn’t eat anything extreme and views the whole process as more of a mental commitment than a strict diet plan. That kind of honesty has made his health journey resonate with a lot of fans who are working through similar goals of their own.
HOW BIGXTHAPLUG BECAME SUCCESSFUL
BigXthaPlug became successful through a mix of raw storytelling, a distinctive Dallas sound, and smart collaborations that pushed him past the ceiling most regional rappers hit. He didn’t have a big label behind him early on. He built his following the hard way, one mixtape and one single at a time.
The Breakout Singles
His 2022 single “Texas” is widely seen as the turning point. He’s admitted he wasn’t even a fan of the beat at first, but the track became a Lone Star anthem that introduced him to a much wider audience. “Levels,” released on his debut album Amar, went on to earn two-times platinum certification from the RIAA, a serious achievement for an independent artist. “Mmhmm” later climbed the Billboard Hot 100, further cementing his position in the mainstream rap conversation.
Building 600 Entertainment
In 2023, BigXthaPlug launched his own label, 600 Entertainment, signing rappers Ro$ama and Yung Hood. That move turned him from just an artist into a builder of other careers, a step that mirrors what a lot of successful hip-hop figures do once they establish their own footing in the industry.
The Nashville Crossover
Perhaps the most surprising piece of his rise has been his country-rap crossover. His third studio album, I Hope You’re Happy, leaned heavily into that sound, featuring Nashville names like Ella Langley, Jelly Roll, Luke Combs, Tucker Wetmore, Shaboozey, Thomas Rhett, Bailey Zimmerman, and Darius Rucker. Singles like “Home” with Shaboozey and “All the Way” with Bailey Zimmerman blended Southern grit with country soul and introduced BigXthaPlug to fans who might never have found him through hip-hop channels alone.
Co-Signs That Mattered
Early praise from Bun B, Erykah Badu, and Shaq gave BigXthaPlug instant credibility in Texas rap circles, a boost that’s hard to buy and even harder to fake. Those endorsements, paired with his own grinding work ethic, laid the foundation for everything that followed.
A Quick Case Study in Genre Crossover
It helps to look at BigXthaPlug’s country-rap pivot through a wider lens. Artists like Lil Nas X and Post Malone both proved that hip-hop-rooted performers can find massive new audiences by leaning into country influences, but few pulled it off as naturally as BigXthaPlug did on I Hope You’re Happy. Instead of releasing a single novelty track, he built an entire album around real, credited collaborations with established Nashville names.
That decision paid off in a way that goes beyond streaming numbers. His late-night television debut on Jimmy Kimmel Live, where he performed “The Largest” and “Mmhmm,” introduced him to an audience that rarely watches straight hip-hop performances. He even gifted Kimmel a custom chain during the segment, a small moment that captured his personality and generated its own wave of social media buzz. That kind of crossover attention is exactly what separates a regional Texas hip-hop artist from one building a lasting national career.
BIGXTHAPLUG SOCIAL PROFILES
BigXthaPlug maintains an active social media presence across the major platforms, which is where most fans first discover his music and keep up with tour dates.
| Platform | Notes |
| Main hub for personal updates, tour announcements, and behind-the-scenes content | |
| X (formerly Twitter) | Used for quick updates and interacting directly with fans |
| TikTok | Home of viral moments like the WhipItChallenge dance trend |
| YouTube | Official channel hosting music videos for songs like Whip It, Home, and Texas |
| Spotify | Verified artist profile tracking monthly listeners and full discography |
Exact follower counts and handles shift often, so it’s best to search his verified profiles directly on each platform for the most current numbers rather than relying on a fixed figure here.
BIGXTHAPLUG SONGS, COLLABS & PLAYLISTS
BigXthaPlug’s music catalog has grown fast, spanning three studio albums and dozens of singles that mix straightforward Southern trap with newer country-rap experiments.
Best Rap Songs
- “Texas” – his breakout Lone Star anthem
- “Mmhmm” – which charted on the Billboard Hot 100
- “Levels” – his two-times platinum hit from Amar
- “Whip It” – known for sparking the viral WhipItChallenge dance trend
- “Safehouse” – an early single that built his first real following
- “Primetime” – a standout deep cut from his debut album
- “The Largest” – performed live during his Jimmy Kimmel Live debut
- “2am” – a fan favorite frequently requested during live shows
- “Change Me” – a reflective track about staying true to himself despite fame
Collaborations
BigXthaPlug has built a reputation for collaborations that cross genre lines in ways few rappers attempt. His “Mmhmm” remix with Finesse2tymes helped push that single further up the charts. On the country side, “Home” with Shaboozey and “All the Way” with Bailey Zimmerman became defining moments of his crossover run, while “Box Me Up” with Jelly Roll and “Holy Ground” with Jessie Murph showed his range with emotionally heavier subject matter. Each of these collaborations opened his music up to fresh audiences who might never have clicked play on a straight trap record.
Playlists
His catalog fits naturally into major streaming platform playlists built around Southern hip-hop, Texas rap, and, more recently, country-rap crossover collections. As his sound has expanded, his songs increasingly show up alongside both traditional hip-hop names and country artists, a rare crossover position that keeps his monthly Spotify listeners climbing steadily.
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BIG X THE PLUG AGE
To restate it plainly for anyone searching this exact phrase, Big X the Plug was born on May 12, 1998, making him 28 years old in 2026. What’s worth noting here is how much he’s accomplished within that age range. By 28, most artists are lucky to have one or two studio albums out. BigXthaPlug already has three—Amar, Take Care, and I Hope You’re Happy—plus a growing label and a country-rap crossover that most artists twice his age haven’t managed to pull off.
LAST WORDS
BigXthaPlug’s story is still being written, and that’s part of what makes him such an interesting figure in today’s rap industry. He went from a rough Dallas childhood and a brush with the law to platinum records, festival stages, and collaborations with some of country music’s biggest names.
Whether he’s rapping about survival on “Texas” or trading verses with Shaboozey on “Home,” he’s proven he can move between worlds without losing what made fans fall for him in the first place. Keep an eye on this one. He’s just getting started.
FAST FACTS ABOUT BIGXTHAPLUG
- Real name: Xavier Landum
- Born: May 12, 1998, in Dallas, Texas
- Age (2026): 28 years old
- Nickname: “The Biggest Stepper”
- Debut album: Amar (February 2023)
- Notable achievement: “Levels” earned two-times platinum certification from the RIAA
- Founded: 600 Entertainment in 2023
- Close collaborators: Shaboozey, Bailey Zimmerman, Jelly Roll
- Health journey: Working out 4x weekly, weight loss goal from ~470 to 350 lbs
- Albums released: Amar (2023), Take Care (2024), I Hope You’re Happy (2025-2026)
- Signed to: UnitedMasters, published by Sony Music Publishing
- TV debut: Jimmy Kimmel Live (performed “The Largest” and “Mmhmm”)
- Known for: Country-rap crossover, Texas rap representation
FREQUENTLY ASKED QUESTIONS
What is BigXthaPlug’s real name?
His real name is Xavier Landum.
How old is BigXthaPlug?
He was born on May 12, 1998, making him 28 years old as of 2026.
What is BigXthaPlug’s net worth?
Wealth trackers estimate his net worth somewhere between one million and three million dollars, though this figure is not officially confirmed.
Where is BigXthaPlug from?
He is from Dallas, Texas, and later spent part of his childhood in Commerce, Texas.
Is BigXthaPlug signed to a label?
Yes, he is signed to UnitedMasters and also runs his own label, 600 Entertainment.
What is BigXthaPlug’s most popular song?
Texas” and “Mmhmm” are widely considered his most popular songs, alongside the two-times platinum hit “Levels.”
Is BigXthaPlug married?
His marital status and any children are not publicly disclosed at this time.
How did BigXthaPlug lose weight?
He committed to working out four times a week, aiming to go from around 470 pounds to 350 pounds, with support and advice from his friend Jelly Roll.
Who has BigXthaPlug collaborated with?
He has worked with Shaboozey, Bailey Zimmerman, Jelly Roll, Jessie Murph, Finesse2tymes, and several other artists across hip-hop and country music.
What genre does BigXthaPlug make music in?
He primarily makes Southern hip-hop and Southern trap, with a growing catalog of country-rap crossover songs.
